60 minutes for earth

picture credits: http://www.abc.net.au/

some said it is a publicity stunt.
it struck me a moment and wonder if i am caught in it. i didn't know how could i involve in this movement and how much change i can make as an individual, but a big leap takes many small steps.

i was reading this magazine - CONTAGIOUS.
research shown that 71% of British, 80% of French and 72% of US consumers believe that "business bear us as much responsibility for creating social change as government". I feel lucky that, even though I can't or i won't be a politician, I can do something in business at least, hopefully soon.

"Of course, the real answer lies in fundamental business change, international co-operation and legislation. But if it is our intention to use communication to inspire, educate and sell the notion of "green" and greener products, rather than simply give ourselves a nice warm feeling and corporate pat on the back, we certainly haven't helped ourselves."
- Rethinking "Green"
- Brand need to make environmentalism more compelling
- by Russ Lindstone(chief strategy officer at Euro RSCG, London)

my conclusion is, why not? even though you know it is a publicity stunt or public relations gimmicks. It is proven that, we have communicated effectively, as you can see the growth in figures of cities and countries involved, and world leaders responses.

Back to the root objective, i suppose the amount of involvement doesn't mean climate change is in control. Many of us think that this is beyond control. The key impact here is the awareness that counts, educating the people who are not aware. We didn't take one person and one hour to make the earth became how is it like now, and I believe when each individual changes, the world changes. Humankind is sharing the same problem and this problem only can be resolved by not just one person or one country but the entire humankind.


Prisoner's Dilemma mentality of "why sacrifice when others won't?"
google did. why don't you give a damn?


on
then

off
simple. for http://www.earthhourkids.org
some refreshing beats and tunes for earth hour from there :)

these words and pictures made me giggle.
why didn't i have the chance to draw for our prime minister?





view more from here

earthman.tv



i am going


i pledge allegiance to the earth. Let's make this movement not just last for an hour. Earth day everyday.