drink coke. hug coke.

on the coke side of life. nothing much I can talk about, I'm just doing some research.

Welcome to the coke side of life - it has been launched since 2006.
"It's a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it's an invitation to live on the positive side of life. That's the message behind 'The Coke Side of Life,' a new global marketing platform for brand Coca-Cola, which launches in the U.S. this week and in other markets over the next several months."

"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."

"Coca-Cola has always brought people together. Each of these 'Coke Side of Life' ads is about friends and families connecting and sharing," said Katie Bayne, chief marketing officer, Coca-Cola North America. "There is now considerable research that shows the tangible benefits of sharing meals together. We understand and believe in the value of coming together -- during the holidays and every day."

iCoke


part of the plan

some gave bad comments too

found from the theinternetpatrol.com

football on the coke side of life
Coca-Cola - an official sponsor of UEFA EURO 2008™ - has announced its management team for the tournament in Austria and Switzerland. The team, headed by general manager Frank van der Heijden, will grow into a family of several hundred people by the time the championship takes place in two summers' time.

The Coca-Cola Company has supported international football for more than 70 years, and is one of UEFA's longest-standing partners, having been an official sponsor of the UEFA European Championship since 1988.

and to hype the event, the campaign ideas should be as interesting or more interesting as these "virals" videos or more than just video



Came across some interesting websites:
It's nice that
Group Hug - Register with Group Hug to use those nice little HUG and SHRUG buttons over there. That’s how we figure out which confessions to put on the front page.
i have nothing