i'm MAKING A DIFFERENCE

many have known what is this about, text code to be added on msn messenger display name. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. There's no charge.

i’m is about making a difference. All users have to do is join and start an instant messaging conversation. MSN handle the donation. Once signed up, every ad in message window contributes to the grand total msn send to the causes.
*red+u American Red Cross
*bgca Boys & Girls Clubs of America
*naf National AIDS Fund
*hsus The Humane Society of the United States
*9mil ninemillion.org
*mssoc National Multiple Sclerosis Society
*sierra Sierra Club
*unicef UNICEF
*help StopGlobalWarming.org
*komen Susan G. Komen for the Cure

Money raised so far: $854,397.63 since March 2007
many msn messenger users are aware about this campaign.

Think MTV created buzz and videos for ( possiblities of connecting more target audience) -
Think is your community where you, your friends, and your favorite celebrities can get informed, get heard and take action on the issues that matter to you most. The site educates how people could take action to act on their favourite causes, besides, this site is offering badges and awards for supporters and participants in the campaigns or contests, featuring celebrities that help on the camapaign, featuring videos with issues that has all related to every community in the world and discussion on the site.

• it is simple “you i'm, we give”


• notice-able, up-front
• it is viral, as it creates curiosity when a msn messenger sees the text code and icon at friends display names


• it allowed supporters to create personalize banner to put on blog / sites, email signature


• it has all the script for buttons, banners, videos for users to copy and embed into their blog / sites for everyone who would like to spread the word


• many touch points - sites affiliations like think.mtv.com are very targeted, blogs, videos, banners, IM, music, events, etc.

Spread the word. Never under-estimate the effort from you could make a difference.
you are making a difference

drink coke. hug coke.

on the coke side of life. nothing much I can talk about, I'm just doing some research.

Welcome to the coke side of life - it has been launched since 2006.
"It's a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it's an invitation to live on the positive side of life. That's the message behind 'The Coke Side of Life,' a new global marketing platform for brand Coca-Cola, which launches in the U.S. this week and in other markets over the next several months."

"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."

"Coca-Cola has always brought people together. Each of these 'Coke Side of Life' ads is about friends and families connecting and sharing," said Katie Bayne, chief marketing officer, Coca-Cola North America. "There is now considerable research that shows the tangible benefits of sharing meals together. We understand and believe in the value of coming together -- during the holidays and every day."

iCoke


part of the plan

some gave bad comments too

found from the theinternetpatrol.com

football on the coke side of life
Coca-Cola - an official sponsor of UEFA EURO 2008™ - has announced its management team for the tournament in Austria and Switzerland. The team, headed by general manager Frank van der Heijden, will grow into a family of several hundred people by the time the championship takes place in two summers' time.

The Coca-Cola Company has supported international football for more than 70 years, and is one of UEFA's longest-standing partners, having been an official sponsor of the UEFA European Championship since 1988.

and to hype the event, the campaign ideas should be as interesting or more interesting as these "virals" videos or more than just video



Came across some interesting websites:
It's nice that
Group Hug - Register with Group Hug to use those nice little HUG and SHRUG buttons over there. That’s how we figure out which confessions to put on the front page.
i have nothing

your skin is your canvas

at first, I thought it would be some campaign about some anti-racist thing. After so much effort of putting people together, it is to tell us that our skin is amazing?

"Your skin is your canvas: it shows how active you are. The scars from when you are four tell the tale of how you've lived your life"

"Our skin is the most important thing we have. It's our biggest organ. Care for it the way you would care for anything else. Eat healthily, drink water and protect your skin."
Guess who?

However, I feel that the art direction of the ad is very nice, enjoyed how they shot the skin so close that I could see the beauty of human skin. The site is too simple and not too amazing. :P

live on the coke side of argh! ... almost there

I was very mad at the verification of the security code. argh! I spent almost 1 hour from that canvas to... one step close to my wallpaper.

As I was looking for some therapy, to balance my disturbance from what I have been suffering with. Came to this site, that I thought I can cure my emotion.

nicely done

security letters incorrect

I want my piece of artwork! The name of my artwork was supposed to be called "Alive".

Took this picture about a year ago in Auckland, I am not sure if it had not been completed. Have a look.

coke side of life~!

what has this world became ?

Recently I am quite disturbed. Seeing what is going on. Can you see it too ?

I was screaming inside, that how much can I help ? I am not having much ability to endure waiting or delay. Hoping to see a peaceful world. Perhaps this world has took 1000 years to evolve, and seeing what history has made by human being and seeing what are the people creating it. I feel like giving up.

Knowing this movement - "unsubscribe-me" - Amnesty say no to acts of terror and no to human rights abuses in the 'war on terror'. and what i could think of immediately is to download buttons and post it here, in order to spread the words, added the video widget of "Waiting for the Guards". Watching the video, my heart was extremely painful.

Reminds me of, that is this film - A Mighty Heart based on true story.

"On January 23, 2002, Mariane Pearl’s world changed forever. Her husband Daniel, the South Asia Bureau chief for the Wall Street Journal, was researching a story on shoe bomber Richard Reid. The story drew them to Karachi where a go-between had promised access to an elusive source. As Danny left for the meeting, he told Mariane he might be late for dinner. He never returned.

In the face of death, Danny’s spirit of defiance and his unflinching belief in the power of journalism led Mariane to write about his disappearance, the intense effort to find him and his eventual murderer in her memoir A Mighty Heart: The Brave Life and Death of My Husband Danny Pearl. Six months pregnant when the ordeal began, she was carrying a son that Danny hoped to name Adam. She wrote the book to introduce Adam to the father he would never meet. Transcending religion, race and nationality, Mariane’s courageous desire to rise above the bitterness and hatred that continues to plague this post 9/11 world, serves as the purest expression of the joy of life she and Danny shared."

"The night Danny disappeared, Mariane kept vigil with Asra Nomani, an old friend and colleague of Danny’s at the WSJ, living in Karachi. Both women were seasoned international journalists with formidable investigative skills, but they were also foreign women in a country that had become increasingly volatile since September 11. By dawn, they knew they were facing a crisis that required strong allies fully briefed on Pakistan’s proliferating terrorist cells, its byzantine bureaucracy and its notorious Inter-Services-Intelligence agency (I.S.I.).

Dozens of local investigators swarmed the house that morning, including a man called Captain, the then head of Pakistan’s brand new counter-terrorism unit. With Asra’s house as headquarters, Captain’s men, along with an American diplomatic security agent, two Journal colleagues and the FBI, dedicated themselves to the search. After five harrowing weeks, amidst escalating media frenzy, they found the kidnappers. Among them was the known militant Omar Saeed Sheikh, aka “Bashir,” the go-between who had offered Danny information relating to the shoe bomber story. Then came the devastating news that Danny had been brutally murdered weeks earlier.

Mariane and Danny believed that by bearing witness to events and allowing all voices to be heard, truthful journalism could bridge communities in conflict. Mariane has remained devoted to this principle, refusing to succumb to hate or fear. After Danny’s death, she went home to her native France to await Adam’s birth. She and Adam now live in Paris, France." extracted from www.amightyheartmovie.com

:'(