i support EARTH HOUR

earth hour

Have you thought of what does it mean when everyday gets unexpectedly hotter and unexplained colder. Hottest summer reported every year, and another coldest winter ever.

Earth Hour 2007 Sydney: before & after


Earth Hour 2008 - global movement

Atlanta

if you have missed the previous one. you could sign up for Earth Hour 2009 to make it even bigger ( i wish Las Vegas can switch off their lights *finger crossed* ) OR you can make earth hour everyday - Simple things like turning off appliances while not in use and switching your light globes to energy efficient bulbs, will all help us reach our goal of reducing our annual emissions by 5%. Even something as simple as turning out lights when you’re not in a room and switching to cleaner sources of electricity like “green power”, make a big difference.

Measure the environmental impact of your lifestyle in facebook. Driving, flights, diet, home. I got a total of 7.04 tons CO₂/year. :(

always afraid that will be too late?

i'm MAKING A DIFFERENCE

many have known what is this about, text code to be added on msn messenger display name. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. There's no charge.

i’m is about making a difference. All users have to do is join and start an instant messaging conversation. MSN handle the donation. Once signed up, every ad in message window contributes to the grand total msn send to the causes.
*red+u American Red Cross
*bgca Boys & Girls Clubs of America
*naf National AIDS Fund
*hsus The Humane Society of the United States
*9mil ninemillion.org
*mssoc National Multiple Sclerosis Society
*sierra Sierra Club
*unicef UNICEF
*help StopGlobalWarming.org
*komen Susan G. Komen for the Cure

Money raised so far: $854,397.63 since March 2007
many msn messenger users are aware about this campaign.

Think MTV created buzz and videos for ( possiblities of connecting more target audience) -
Think is your community where you, your friends, and your favorite celebrities can get informed, get heard and take action on the issues that matter to you most. The site educates how people could take action to act on their favourite causes, besides, this site is offering badges and awards for supporters and participants in the campaigns or contests, featuring celebrities that help on the camapaign, featuring videos with issues that has all related to every community in the world and discussion on the site.

• it is simple “you i'm, we give”


• notice-able, up-front
• it is viral, as it creates curiosity when a msn messenger sees the text code and icon at friends display names


• it allowed supporters to create personalize banner to put on blog / sites, email signature


• it has all the script for buttons, banners, videos for users to copy and embed into their blog / sites for everyone who would like to spread the word


• many touch points - sites affiliations like think.mtv.com are very targeted, blogs, videos, banners, IM, music, events, etc.

Spread the word. Never under-estimate the effort from you could make a difference.
you are making a difference