i'm MAKING A DIFFERENCE

many have known what is this about, text code to be added on msn messenger display name. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. There's no charge.

i’m is about making a difference. All users have to do is join and start an instant messaging conversation. MSN handle the donation. Once signed up, every ad in message window contributes to the grand total msn send to the causes.
*red+u American Red Cross
*bgca Boys & Girls Clubs of America
*naf National AIDS Fund
*hsus The Humane Society of the United States
*9mil ninemillion.org
*mssoc National Multiple Sclerosis Society
*sierra Sierra Club
*unicef UNICEF
*help StopGlobalWarming.org
*komen Susan G. Komen for the Cure

Money raised so far: $854,397.63 since March 2007
many msn messenger users are aware about this campaign.

Think MTV created buzz and videos for ( possiblities of connecting more target audience) -
Think is your community where you, your friends, and your favorite celebrities can get informed, get heard and take action on the issues that matter to you most. The site educates how people could take action to act on their favourite causes, besides, this site is offering badges and awards for supporters and participants in the campaigns or contests, featuring celebrities that help on the camapaign, featuring videos with issues that has all related to every community in the world and discussion on the site.

• it is simple “you i'm, we give”


• notice-able, up-front
• it is viral, as it creates curiosity when a msn messenger sees the text code and icon at friends display names


• it allowed supporters to create personalize banner to put on blog / sites, email signature


• it has all the script for buttons, banners, videos for users to copy and embed into their blog / sites for everyone who would like to spread the word


• many touch points - sites affiliations like think.mtv.com are very targeted, blogs, videos, banners, IM, music, events, etc.

Spread the word. Never under-estimate the effort from you could make a difference.
you are making a difference

yin yoga

another rushed hour, came to this yin yoga class 7 minutes late, but i was lucky enough to attend my first class with chris and also may b the last class with chris. It was his farewell class.

for the first time i practice my eye balls muscle!
Environment: Dark room.
Tools: Yoga mat, yoga blocks, candle, paper, fire
Step by step:
1: sit up straight, cross legs, palms on thighs/knees, shoulder relax
2: place the candle on top of 3 yoga blocks, paper under the candle
3: light in front of your eye level, can be slightly lower than eye level
4: measure the distance with your one arm length
5: look at the flame for a while, calm you breathing
6: inhale, then exhale, look at the flame for 1 minute (open eyes wide and do not blink, let the tears flow if there are)
7: close eyes, look at the flame in the eyes/heart until it fades off
8: repeat step 6 & 7 for another 2 times.
Caution: close your eyes or blink when the eyes feeling too dry with contact lens

Note after:
The third time of this practice, my eyes was flowing with tears, teacher said it is good. As i was wearing contact lens. I saw things turned into grey except the flame of the candle. We can always stare at the flame from the candle wick - the blue flame region

crown chakra, palms together, palms on the third eye - I might see all that is creation and through this place may I always see love.
palms on your mouth - May all I say be truth and be truth that is known as universal truth.
palms at your heart centre, so that I will always be compassionate and be not afraid

there might be some difference with the affirmations that i stated above, however, these are the things that come in the end of yoga classes that really inspired me and made me aware of surroundings and life.
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may peace always be with you. namaste
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